CBC Radio One doesn’t normally have advertizing. But since 2005 one of it’s most popular programs has had advertizing as its core subject. Variously called O’Reilly on Advertizing and The Age Of Persuasion it is now called Under The Influence.
The show is a half hour documentary series about the history of advertizing. The host, Terry O’Reilly, is a marketing man and has a business that specializes in radio advertizing. This, along with the often interesting sub-subjects it tackles, makes the show incredibly slick, and fun to listen to.
In fact I’d argue that it is perhaps most accessibly listenable program ever aired on CBC Radio or ever podcast on the internet.
Check out their recent episode titled Movie Marketing, which looks at, among other things, the effect that spoilers in movie trailers have on box office receipts. |MP3|
But you better hurry because if you don’t download it now, before you have to buy it on iTunes later!
iTunes 1-Click |SUBSCRIBE|
Posted by Jesse Willis